PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP LOYALITAS PELANGGAN PADA SHOWROOM TOYOTA RNPT. DUNIA BARUSA DI BANDA ACEH

PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP LOYALITAS PELANGGAN PADA SHOWROOM TOYOTA RNPT. DUNIA BARUSA DI BANDA ACEH

ABSTRACTThis study aims to empirically examine the effect of comitment, trust,orientation and comunication impact on the loyality of the showroom Toyota PT. Dunia Barusa Banda Aceh. The sampling method used in this research is purposive sampling method, is amethod that take sampling based on specific criteria. So selected 100 respondent a sample then it analyzed of the multiple analysis by which to test the partial and simultant effects. Found that partial directly, comitment, trust, orientation and comunication significant positive effect on loyality. While simultant comitment, trust, orientation and comunication effect on loyalityKeywords: Comitment, Trust, Orientation and Comunication and Loyality

Muchsinul Amal

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